How we build the thing that publishes your changelog, your blog and your release notes.
Search Console's Performance report is a rolling sixteen-month window. At month fifteen the first month your site ever had is still inside it, and two months from now it will not be.
A consent banner changes what GA4 can measure, and the reports carry no marker saying so. What the seven consent types cover, what basic and advanced consent mode each do when someone declines, and how to read numbers collected under either.
A signup that starts on your marketing site and finishes in your app is two users in GA4 unless the domains are configured together. Here is what the setting does and what it cannot fix.
First click, linear, time decay and position-based were withdrawn in November 2023. What remains in the GA4 attribution reports is data-driven, paid and organic last click, and Google paid channels last click — and one of the three is still the one arguments end on.
The Data API answers questions you can express in its dimensions. The BigQuery export hands over the events themselves, with the costs and caveats that come with owning them.
A server container is a service you now operate: a host, a domain, a deployment and someone to notice when it stops. Here is what that buys, and when it does not buy enough.
A cross-network social report fails on two things: metrics that do not mean the same thing, and metrics that were never reported being stored as zero.
Whether GA4 records a click to your docs depends on where the docs live. The built-in outbound click event fires only for links that lead away from the current domain, and configuring cross-domain measurement switches it off again.
Impressions fell is a chart. Twelve queries sitting at position eight to twenty with below-average click-through, so rewriting their titles is the obvious change this week, is an insight. The difference is a required field.
GA4's bounce rate really is one minus engagement rate. The mistake is comparing either of them to the bounce rate you remember, which was defined on a different event.
A progress bar that cannot go below zero hides the one thing you needed to know. Here is what measuring from a baseline gives you, and what it costs.
Realtime covers the last 30 minutes and never settles. Standard reports cover a date range in the property's time zone and keep changing until processing finishes. Neither is the corrected version of the other.
Reaching the target marks a goal as reached and leaves it open. Closing is a separate decision with three possible endings, because a number passed through in week two is not a result.
Market4 turns one release note into a changelog page, a blog post, a mail-out and a week of social posts — and then tells you which of them brought anyone back.