
Breadcrumb markup Google renders, and the trail it ignores
Breadcrumb markup is the schema type that visibly changes a search result. It needs at least two rungs, three properties per rung, and a trail the page really shows.
How we build the thing that publishes your changelog, your blog and your release notes.

Breadcrumb markup is the schema type that visibly changes a search result. It needs at least two rungs, three properties per rung, and a trail the page really shows.
Market4 turns one release note into a changelog page, a blog post, a mail-out and a week of social posts — and then tells you which of them brought anyone back.