
Structured data drift: markup that changed without anyone deciding
A cache is invalidated when its source changes. A block of JSON-LD pasted into somebody's codebase is not. The only thing that can notice is a record of what was handed out.
How we build the thing that publishes your changelog, your blog and your release notes.

A cache is invalidated when its source changes. A block of JSON-LD pasted into somebody's codebase is not. The only thing that can notice is a record of what was handed out.
Market4 turns one release note into a changelog page, a blog post, a mail-out and a week of social posts — and then tells you which of them brought anyone back.