
Engagement rate replaced bounce rate, and it is not the old one inverted
GA4's bounce rate really is one minus engagement rate. The mistake is comparing either of them to the bounce rate you remember, which was defined on a different event.
How we build the thing that publishes your changelog, your blog and your release notes.

GA4's bounce rate really is one minus engagement rate. The mistake is comparing either of them to the bounce rate you remember, which was defined on a different event.
Market4 turns one release note into a changelog page, a blog post, a mail-out and a week of social posts — and then tells you which of them brought anyone back.