Next actions, ranked, from five sources at once
A ranked queue is not a list of findings. Accepted work comes first, goal-serving work next, and a dismissed suggestion never returns even when the rule fires again.
Shipping notes, in public
How we build the thing that publishes your changelog, your blog and your release notes.
An insight that cannot name an action is a chart
Impressions fell is a chart. Twelve queries sitting at position eight to twenty with below-average click-through, so rewriting their titles is the obvious change this week, is an insight. The difference is a required field.
Detecting query cannibalisation from Search Console alone
You do not need a rank tracker to find pages competing with each other. One Search Console report with both dimensions in it will do, if you know the thresholds.
Striking distance: finding the queries at positions 8 to 20 worth working
The queries worth a rewrite sit at positions 8 to 20 with enough impressions that a small rank gain pays for itself. Here are the thresholds, and why each boundary is where it is.