
Measuring social when every network reports something different
A cross-network social report fails on two things: metrics that do not mean the same thing, and metrics that were never reported being stored as zero.
How we build the thing that publishes your changelog, your blog and your release notes.

A cross-network social report fails on two things: metrics that do not mean the same thing, and metrics that were never reported being stored as zero.
Market4 turns one release note into a changelog page, a blog post, a mail-out and a week of social posts — and then tells you which of them brought anyone back.