Structured data drift: markup that changed without anyone deciding
A cache is invalidated when its source changes. A block of JSON-LD pasted into somebody's codebase is not. The only thing that can notice is a record of what was handed out.
Shipping notes, in public
How we build the thing that publishes your changelog, your blog and your release notes.
Breadcrumb markup Google renders, and the trail it ignores
Breadcrumb markup is the schema type that visibly changes a search result. It needs at least two rungs, three properties per rung, and a trail the page really shows.
Structured data and AI answers: what actually gets used
Markup does not persuade an answer engine to quote a page. It removes the guesswork about who wrote the page, when, for whom, and where it sits on the site.