Measuring social when every network reports something different
A cross-network social report fails on two things: metrics that do not mean the same thing, and metrics that were never reported being stored as zero.
Shipping notes, in public
How we build the thing that publishes your changelog, your blog and your release notes.
The social platform differences that are not character limits
A character count is the difference you fix by trimming. Whether a post can exist without a picture, how many images it may carry, whether it expires and how much of it shows before the fold are differences you fix by making something else.